Home Depot embraces the power of nine, calls it scale
Tiny jobs replace kitchens as the chain calls smaller work a moonshot
Shoppers queued at the single-screw counter on Sunday as if a new phone had dropped. Staff counted them in nines.
Home Depot said that line was the product. Customers left kitchens and decks behind. The retailer still lifted sales on smaller projects and treated the retreat as an unlock.
It launched a nine-minute reno membership. Buyers get one hinge, one washer, or one swipe of paint. A company strategist called the shift a full-stack pivot to atomic DIY.
We are 10x-ing the home by making the job so small you can finish it in a parking space.
Carts will soon cap at nine items. Garage space is leftover code, the strategist said. The winning house should fit in a tote.
